• contact@allfamous.com
  • 17
    MAR 2016

Journey Builder from the Salesforce Marketing Cloud

POSTED IN Technology BY

With Journey Builder from Salesforce Marketing Cloud, you can:

  • Plan, personalize and optimize customer journeys to reach every customer at the right moment, on the right channel
  • Define key moments to easily build the most relevant campaigns and plan every interaction across the entire customer life cycle
  • Select a targeted audience and create unique journeys based on how that audience interacts with your business
  • Choose what channels to send messages—from email, sms and push notifications, to web and social advertising placements—reaching customers on any device
  • Apply a random split to test the performance of different messages and channels
  • Sign engagement splits to connect with customers who’ve responded in different ways
  • Create personalized journeys based on activity in Sales Cloud or Service Cloud
  • Select your goals, and follow the progress in real-time with activity metrics
  • Automatically adapt for every customer with predictive intelligence
  • Connect your customer touch points across marketing, sales, and service

See how it works:

Own your customer experience by providing one seamless relationship across every interaction with Journey Builder from Salesforce.


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