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Bloomberg TV Philippines is the first dedicated 24/7 business news channel in the country. Operating since October 2015, Bloomberg TV Philippines is exclusively aired on Cignal channel 8 on SD and channel 127 on HD.

The Bloomberg TV Philippines and AFDigital Partnership

Bloomberg TV Philippines will cover the 2016 National Elections but decided to go one step further by sharing netizens’ live reactions on social media as the election and candidate events unfold.

Why is social media listening important?

According to a wearesocial.org infographic published in January 2016, the Philippines has more than 48 million social media users. That's close to half of the total population of the country. More than 26% of the social media users are on Facebook, 17% are on Google+, another 13% use Twitter and the rest are on Pinterest, Instragram and Linkedin.

Bloomberg TV Philippines recognizes social media as a powerful tool in finding the natural and honest voice of the country. They also acknowledge that social media sentiment is a reflection of what the country feels.

Bloomberg and Social Command Center

By leveraging the power of the Salesforce Social Command Center, Bloomberg TV Philippines will share real-time reports on how the Filipino people are reacting to the 2016 Philippine National Elections on social media. See how presidential and national candidates ranking them by the most positively talked about or most negatively talked about across the nation. Bloomberg will provide insights and monitor the discussions of these social communities and more.

Bloomberg TV Philippines will be able to show an unparalleled depth by measuring social media sentiment, visualizing real-time social media data and more:

  • Track social media sentiment on national and local candidates and how they are performing in their respective areas.
  • Identify influencers that are chiming in on the conversation and how they are impacting, or forming public opinion on candidates.
  • Compare presidential candidate's policies against each other and see netizens response with live sentiment monitoring.
  • Bloomberg will provide insights gained from social and online conversations and trends. See what people are posting on their feeds, on instagram and other social networks.
  • Find out how people are taking the results of the elections, and what their sentiment is. See which areas of the Philippines are geographic hotspots and more.

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