Nuffnang

Nuffnang is Asia-Pacific’s first and leading blog advertising community with offices in Australia, China, Hong Kong, Malaysia, Singapore, Thailand and in the Philippines. Besides serving ads on over a million blogs, Nuffnang also hosts several must-go events in their respective countries intended to bring bloggers together.
Their vision is simple: to earn moolah for their bloggers, affectionately known as Nuffnangers, and forge a vibrant, positive and cohesive community from within.

The objective

There’s no denying that blogging has become one of the most essential digital tools of the Internet today. To further its vision Nuffnang Philippines wanted to mount its first ever gathering of local bloggers. Thus, the first annual Blogopolis was born.

The way to AllFamous

Inspired by similar events held by its international counterparts, we advised Nuffnang to add even more digital flavor by showcasing popular bloggers, key issues, and RFID (Radio Frequency Identification) demonstrations.

The end result

10 million views? Not too shabby.