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CATEGORY ARCHIVES - TRENDING

Read about the latest trends in the digital marketing space, thought pieces from our experts, as well as news and updates.

  • 07
    OCT 2016
  • COMMENTS

Salesforce Future of Marketing 2016: Technology, Thought Leadership, and More

POSTED IN Company News, Digital Marketing, Technology, Trending BY

Technology, data, insights, and people always go together in driving the digital marketing industry, and these served as the core values behind Future of Marketing 2016. AFDigital was part of this year’s Salesforce Future of Marketing, a one-day, digital marketing event that highlighted the power of Salesforce for marketers. The recently-concluded conference in Singapore was…

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  • 28
    JUL 2016
  • COMMENTS

Filipino Netizens Remain Hopeful After Duterte’s SONA

POSTED IN Social, Trending BY

Manila, Philippines – July 25 was a big day for President Rodrigo Duterte, who delivered his very first State of the Nation address (SONA) at the Batasang Pambansa this afternoon, which many believed shed more light on the new President’s plans for the future of the  country.     It’s a day that began with…

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  • 24
    FEB 2016
  • COMMENTS

A Stale Year for Music, A Sensation for Social Media

POSTED IN Trending BY

How did social media react to the Grammys? We scanned online mentions to find out, using nothing less than Radian6, today’s most powerful social listening tool. Here’s what netizens had to say. This article was originally published in Manila Bulletin on Sunday, February 21, 2016.

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  • 10
    FEB 2016
  • COMMENTS

Iowa Caucuses Made Simple With Radian6

POSTED IN Trending BY

By Lara Zamora and Paolo Aguas Last Monday, Feb 1, 2016, Iowans gathered to show their support for their presidential nominees. The Iowa caucuses give the state’s voters the first chance to choose their party’s nominee through party-sponsored contests. These contests, which will be held in all US states and territories, will determine who will…

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  • 10
    FEB 2014
  • COMMENTS

Here Are 5 Unignorable Digital Marketing Trends 2014

POSTED IN Trending BY

Online marketing in 2013 was an exciting roller-coaster ride that sped through the tracks at breakneck speed. With so many new platforms to use and radical shifts in the way people consume and use content, your company can’t afford to get comfortable and cozy with your digital strategies. To get past the competition, you need…

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  • 21
    NOV 2013
  • COMMENTS

The Anatomy of Social Media Use During Super Typhoon #Yolanda

POSTED IN Trending BY

On November 8, the biggest typhoon in recorded history battered the Philippines. When Super Typhoon Yolanda (international name: Haiyan) finally left the country it left a swathe of destruction so huge and unimaginable the national government has been reeling from the sheer gravity of the situation. Millions of people in the Visayas region have been…

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  • 11
    SEP 2013
  • COMMENTS

What did people say about the Airline Industry in the Philippines on Social Media?

POSTED IN Social, Technology, Trending BY

Using Radian6 we scanned over 8,000 social mentions for the top Airline brands in the Philippines, over the last 30 days. Brands within the airline industry receive a high volume of social mentions compared to other industries, and crisis is not uncommon, either because of flight delays, bad weather and press releases. It is critical…

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