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CATEGORY ARCHIVES - SOCIAL

Read about the latest trends in the digital marketing space, thought pieces from our experts, as well as news and updates.

  • 23
    JAN 2017
  • COMMENTS

Bright Ideas puts the Spotlight on the Innovation of AFDigital

POSTED IN Company News, Digital Marketing, Social, Technology BY

The Bloomberg TV Philippines crew arrived at the AFDigital Manila office last December 2 to figure out what makes the marketing technology company such a strong idea. AFDigital President and founder Pauline Pangan had an interesting conversation with Bright Ideas, a Bloomberg TV Philippines talk show dedicated to inspiring Filipino entrepreneurs by showcasing the successes…

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  • 07
    DEC 2016
  • COMMENTS

AFDigital Freezes Time with the Mannequin Challenge

POSTED IN Company News, Social BY

Time stopped at the AFDigital office last November 25 when the team took on the mannequin challenge. At AFDigital, the concept of work and life balance is rigorously followed.  We believe that having the opportunity to express ourselves creatively can help us work more productively, be more invested in the job, and allow us to…

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  • 22
    NOV 2016
  • COMMENTS

AFD Bulletin: Social Studio and Facebook Private Message Integration Issues

POSTED IN Company News, Social, Technology BY

We always want to ensure you’re getting the most out of your Salesforce products. Some clients may experience technical difficulties with the Facebook Private Message/Twitter Direct Message integration feature of Social Studio and Social Customer Service. No private messages are coming in to Social Studio and/or Service Cloud! What do you need to check?  …

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  • 10
    NOV 2016
  • COMMENTS

3 Great Reasons to Get Social Command Center Today

POSTED IN Social, Technology BY

  A social command center is a convenient tool among many marketing agencies, brands and big businesses who cater to large audiences. The real-time data visualization of the tool takes action in analyzing content from audience insights, monitoring and responding to their reactions and to pick up what grows the brand and its consumers. With…

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  • 28
    JUL 2016
  • COMMENTS

Filipino Netizens Remain Hopeful After Duterte’s SONA

POSTED IN Social, Trending BY

Manila, Philippines – July 25 was a big day for President Rodrigo Duterte, who delivered his very first State of the Nation address (SONA) at the Batasang Pambansa this afternoon, which many believed shed more light on the new President’s plans for the future of the  country.     It’s a day that began with…

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  • 04
    APR 2016
  • COMMENTS

PhilCare Partners with AFDigital to Make Health Happen

POSTED IN Digital Marketing, Social BY

AFDigital were the brains behind PhilCare’s digital marketing efforts, which included social media management, social listening and reporting, and content marketing. AFDigital’s work improved the social media presence of one of the pioneer health maintenance organizations (HMOs) in the Philippines. Sales on the PhilCare e-commerce site saw a significant increase, its social media accounts gained…

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  • 30
    JUL 2015
  • COMMENTS

What is Social CRM?

POSTED IN Digital Marketing, Social, Technology BY

By Robin Leonard In today’s hyper social world, brand-customer engagement through digital platforms are no longer encouraged — they are expected. With smart phones, applications, and the Internet becoming part of anything and everything — at a rapid rate, might I add—marketers are continuously challenged to shape and reshape their CRM strategies to fit the…

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  • 08
    JUL 2015
  • COMMENTS

How Does Facebook Edgerank Really Work?

POSTED IN Digital Marketing, Social BY

With over 30 million business pages treading the digital waters, and a daily average of 1,500 stories in a single person’s Newsfeed, Facebook is rapidly evolving. It is prompting questions on organic reach versus paid ads, the perceived dwindling value of fans, the ROI for Facebook marketers, and of course, the ever-elusive algorithm called Edgerank….

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