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CATEGORY ARCHIVES - DIGITAL MARKETING

Read about the latest trends in the digital marketing space, thought pieces from our experts, as well as news and updates.

  • 23
    MAR 2017
  • COMMENTS

Advertising Studio Feb 2017 Release

POSTED IN Digital Marketing, Social Studio, Technology BY

Advertising Studio keeps getting better with new features from its latest release. Salesforce has recently announced some exciting updates for Advertising Studio, a powerful advertising solution that allows users to leverage CRM data for smarter digital ads.   Advertising Studio lets you drive results and manage advertising campaigns at scale. It helps unlock your CRM…

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  • 23
    JAN 2017
  • COMMENTS

Bright Ideas puts the Spotlight on the Innovation of AFDigital

POSTED IN Company News, Digital Marketing, Social, Technology BY

The Bloomberg TV Philippines crew arrived at the AFDigital Manila office last December 2 to figure out what makes the marketing technology company such a strong idea. AFDigital President and founder Pauline Pangan had an interesting conversation with Bright Ideas, a Bloomberg TV Philippines talk show dedicated to inspiring Filipino entrepreneurs by showcasing the successes…

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  • 15
    DEC 2016
  • COMMENTS

Customer Love Fest: Connecting Everything Everywhere

POSTED IN Company News, Digital Marketing, Social Studio, Technology BY

MANILA, PHILIPPINES – Everything starts with the customer. This was the central theme of this year’s Customer Love Fest event. AFDigital was honored to grace and be a part of the event. The Customer Love Fest 2016 was recently held at New World Hotel in Makati where entrepreneurs, venture capitalists, and marketers came together to…

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  • 07
    OCT 2016
  • COMMENTS

Salesforce Future of Marketing 2016: Technology, Thought Leadership, and More

POSTED IN Company News, Digital Marketing, Technology, Trending BY

Technology, data, insights, and people always go together in driving the digital marketing industry, and these served as the core values behind Future of Marketing 2016. AFDigital was part of this year’s Salesforce Future of Marketing, a one-day, digital marketing event that highlighted the power of Salesforce for marketers. The recently-concluded conference in Singapore was…

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  • 05
    AUG 2016
  • COMMENTS

Mobile Marketing Encompasses Everything in Digital

POSTED IN Company News, Digital Marketing BY

During a recent interview on Bloomberg TV Philippine’s INSIGHT hosted by Rod Nepomuceno, All Famous Digital Founder and President, Pauline Pangan together with Co-Founder and COO of Xurpas, Raymond Racaza, shared their thoughts and insights on the evolution and importance of Mobile Marketing in the business industry. Pauline explained the rationale of the transition of…

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  • 04
    APR 2016
  • COMMENTS

PhilCare Partners with AFDigital to Make Health Happen

POSTED IN Digital Marketing, Social BY

AFDigital were the brains behind PhilCare’s digital marketing efforts, which included social media management, social listening and reporting, and content marketing. AFDigital’s work improved the social media presence of one of the pioneer health maintenance organizations (HMOs) in the Philippines. Sales on the PhilCare e-commerce site saw a significant increase, its social media accounts gained…

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  • 29
    FEB 2016
  • COMMENTS

5 Blueprints for Building Smarter Emails

POSTED IN Digital Marketing BY

An excellent guide from Salesforce Marketing Cloud that simplify best practices for 5 different types of emails you can send customers. It covers: Welcome Emails Promotional Emails Event Registration Emails Transactional Emails Cart Abandonment Emails 5 Blueprints for Building Smarter Emails from Robin Leonard

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