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AUTHOR ARCHIVES - ROBIN LEONARD

Read about the latest trends in the digital marketing space, thought pieces from our experts, as well as news and updates.

  • 29
    FEB 2016
  • COMMENTS

5 Blueprints for Building Smarter Emails

POSTED IN Digital Marketing BY

An excellent guide from Salesforce Marketing Cloud that simplify best practices for 5 different types of emails you can send customers. It covers: Welcome Emails Promotional Emails Event Registration Emails Transactional Emails Cart Abandonment Emails 5 Blueprints for Building Smarter Emails from Robin Leonard

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  • 29
    FEB 2016
  • COMMENTS

Salesforce Social Studio Feb 2016 Release Notes

POSTED IN Company News, Digital Marketing, Technology BY

Hello Salesforce Marketing Cloud users! Salesforce has just announced some VERY exciting updates for their Enterprise Social Media Management solution, Social Studio, which is a mash-up and re-design of popular enterprise tools Radian6 and Buddy Media, taking the market by storm. Social Studio is particularly strong in enabling scaleable social media operations across countries, organizations, pages and disciplines. Any…

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  • 30
    JUL 2015
  • COMMENTS

What is Social CRM?

POSTED IN Digital Marketing, Social, Technology BY

By Robin Leonard In today’s hyper social world, brand-customer engagement through digital platforms are no longer encouraged — they are expected. With smart phones, applications, and the Internet becoming part of anything and everything — at a rapid rate, might I add—marketers are continuously challenged to shape and reshape their CRM strategies to fit the…

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  • 08
    JUL 2015
  • COMMENTS

How Does Facebook Edgerank Really Work?

POSTED IN Digital Marketing, Social BY

With over 30 million business pages treading the digital waters, and a daily average of 1,500 stories in a single person’s Newsfeed, Facebook is rapidly evolving. It is prompting questions on organic reach versus paid ads, the perceived dwindling value of fans, the ROI for Facebook marketers, and of course, the ever-elusive algorithm called Edgerank….

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  • 16
    FEB 2015
  • COMMENTS

Radian6 Languages and Data Coverage

POSTED IN Social, Technology BY

Salesforce Radian6 leads the industry in breadth and depth of coverage of social sites and social metrics. Radian6 takes pride in providing the industry’s best, broadest, deepest, most relevant, and timely social media coverage to their clients. Over half a billion posts scoured from 1 billion+ social media sources every day, growing at 5M new sources…

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  • 18
    DEC 2014
  • COMMENTS

3 Reasons Why You Need to Outsource Your Digital Marketing

POSTED IN Social BY

Digital marketing professionals love to talk shop when they’re together, and their conversations reveal sharp insights of industry trends.  In one of my conversations with a top digital marketing executive, he shared that a leading player in the telecoms industry decided to set up their own digital marketing arm to support their marketing efforts, pirating people from…

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  • 02
    DEC 2014
  • COMMENTS

How to Build a “Social Media Playbook” for your Client or Brand

POSTED IN Social BY

This article originally appeared in the Adobo Magazine Digital Showcase 2014. The Social Media Playbook is often considered an elusive “holy grail” by marketers.  In fact, it is nothing more complicated than a Standard Operating Procedure for how your teams should be managing your brand’s social media assets. Here is what you need to include:…

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  • 05
    JUL 2014
  • COMMENTS

Our NEW AllFamous Digital Logo! Thanks Facebook! :-)

POSTED IN Social BY

Our company is rocking right now. We have a lot of new and talented people and our culture is organically developing into something new with each hire. We decided it was time for a fresh look to our company to better represent who we are. Here is Our Current (old) Logo. Honestly, I still love…

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